It is a development of the TikTok Pulse program, which enables advertisers to position their logo next to the top 4% of content.
On Wednesday, TikTok announced the launch of a product that will allow advertisers to display advertising alongside content created by premium publishers, with those publishers receiving a portion of the ad revenue.
The social networking platform announced that the first companies to sign on for the launch of the Pulse Premiere product on May 4 will be Buzzfeed, DotDash Meredith, NBCUniversal, UFC, and WWE.
According to the firm, it is a development of TikTok’s Pulse program, which enables marketers to display their brand next to the top 4% of content on the platform.
The short-video sharing app’s decision, which has mostly focused on independent producers, comes at a time when brands are being hit by reduced consumer spending and are having to spend less on advertising.
The app, which is owned by China’s ByteDance, is coming under increasing criticism in Washington, including calls to outlaw it from numerous members of Congress who worry that US user data may end up in the hands of China’s government.
The number of monthly active users on TikTok in the United States increased from 100 million in 2020 to 150 million in March.
